Top Travel Destinations 2025

Here are the top five international travel destinations to consider in the coming year.

Japan has long captivated travelers with a fusion of tradition and modernity. A highly efficient transportation system makes it easy to explore everything from Tokyo’s neon-lit skyscrapers to Kyoto’s tranquil temples. Spring cherry blossoms and fall foliage make for picturesque backdrops, while events such as the Osaka World Expo 2025 attract millions of visitors eager to marvel at the latest breakthrough innovations.

Italy is a perennial destination that is irresistible for its art, history, and gastronomy. In 2025, lesser-known gems like Puglia and Sicily will grow in popularity among travelers looking for more serene, authentic experiences. Rome, Venice, and Florence will continue to captivate the crowds with their timeless architecture, while coastal escapes like the Amalfi Coast and Cinque Terre promise unforgettable vistas and a romantic Mediterranean getaway.

If you have a passion for adventure and wildlife, Costa Rica might be the perfect tropical paradise. Famous for its biodiversity, this Central American gem includes pristine beaches, cloud forests, and volcanic landscapes. In 2025, the country’s focus on sustainable tourism continues to draw all eco-conscious travelers. Whether zip lining through Monteverde’s lush canopy, surfing in Tamarindo, or spotting exotic wildlife in Tortuguero, Costa Rica offers both relaxation and adrenaline-packed activities.

Greece has bounced back to the top of travel bucket lists, thanks to its azure waters, ancient ruins, and charming island villages. While Athens remains a historical marvel, travelers are branching out to lesser-known islands like Milos and Naxos for more serene experiences. Greece is still a rather affordable destination with stunning scenery and delicious Mediterranean cuisine, which makes it a top travel destination in 2025.

Last but not least, New Zealand continues to be a dream destination for all nature lovers. With its breathtaking fjords, majestic mountains and tranquil lakes, this country is a favorite among hikers and photographers alike. The reopening of international borders and an increased focus on sustainable tourism have made this remote paradise more accessible. Visitors can indulge in exhilarating activities such as bungee jumping, glacier trekking and wine tastings in regions like Queenstown and Marlborough.

In 2025, some of the world’s most vibrant cities have gotten even better. New attractions, cultural festivals, and transformative development projects have given our top five picks a fresh new face that promises even the travel veteran an unforgettable visit. Check out our top five most exciting places to see in 2025!

Tokyo has long captivated visitors with its perfect blend of tradition and innovation. In 2025, the city is taking its trademark approach to sustainable tourism by opening more eco-friendly spaces, futuristic hotels, and green transportation options. 

Not to worry: the famed cherry blossom trees of Ueno Park remain untouched by all the development. And for those who want to mix it up a little, what better way than to take one of the city’s new culinary tours? Experience Tokyo’s Michelin-starred wonders right alongside its hidden ramen shops. Or jump from anime district to a serene Shinto shrine. There is something for everyone in Tokyo’s distinct, cultural blend of old and new.

The City of Light is reclaiming its crown as Europe’s premier cultural hub. In 2025, Paris is complementing its timeless landmarks like the Louvre and the Eiffel Tower with a host of art exhibitions that celebrate contemporary creators. Rising from the ashes, Notre Dame Cathedral is now once again open to visitors this year and easier than ever to reach on foot thanks to the greener, more pedestrian-friendly Champs-Élysées. Not to miss are the Seine riverbanks rejuvenated post Olympic Games with open-air markets and cultural events.

A melting pot of history, cuisine, and modernity, Mexico City is thriving as a top international travel destination for art lovers and foodies alike. In 2025, it will unveil several restored cultural landmarks, including renovated sections of Chapultepec Park, which is one of the largest urban green spaces in the world. Visitors can immerse themselves in the city’s buzzing street markets, explore Frida Kahlo’s iconic neighborhood, Coyoacán, and experience upscale dining while taking in panoramic views of the ancient ruins of Templo Mayor.

Sydney is set to impress with a revitalized harbor precinct and all new cultural events to be held along its stunning waterfront. Dramatic coastal hikes offer the adventure-seeker an unforgettable view of the Pacific Ocean, and, of course, no trip to the city would be complete without an evening out at the world-famous Sydney Opera House. In 2025, new eco-tours in the nearby Blue Mountains will be joining the city’s winning line-up, complementing the city’s urban energy with an exciting escape into nature.

Marrakech is a study in sensory overload – in a good kind of way. Bustling souks, grand palaces, and mesmerizing gardens stand side by side with boutique hotels, market stalls and street performers. Cultural spaces like the city’s Jemaa el-Fnaa square make this city a top travel destination year after year. Where else but Marrakech can you find all the traditional crafts, storytelling and delicious cuisine of Morocco packed into one place?

All luxury spa and wellness resorts offer an escape into tranquility, but the very top travel destinations among spa hotels seamlessly intertwine rejuvenation and elegance. From all the wellness destinations across the globe, how does the discerning traveler choose the perfect sanctuary for her weekend retreat into unparalleled comfort and holistic rejuvenation? 

We’ve got you covered. Check out our list of the top spa hotels for 2025. 

There is perhaps no more idyllic backdrop for a luxury spa than the enchanted isle of Bali. Its lush greenery and iconic rice terraces create the perfect ambience for wellness havens like Como Shambhala Estate. If you are looking for a tailored program that blends ancient healing with modern treatments, look no further.

Nestled into Switzerland’s renowned, pristine Alpine landscape, is the lavish Clinique La Prairie. Its cutting-edge health treatments and revitalizing therapies make this a top travel destination spa hotel.

For a desert oasis experience, head to the Al Maha Resort in Dubai. Serene private suites elide into infinity pools that bring you face to face with the culture of the desert, and indeed Bedouin traditions have provided the inspiration for some of Al Maha’s most exclusive spa rituals.

Thailand’s Chiva-Som in Hua Hin stands out for its integrative approach, offering guests everything from detox programs to yoga retreats as they repose along its tranquil beachfront.

Costa Rica’s Tabacón Thermal Resort & Spa invites guests to soak in natural volcanic hot springs while being surrounded by tropical flora and fauna.

Italy’s Lefay Resort on Lake Garda combines sustainable luxury with personalized wellness journeys, offering breathtaking lake views alongside therapeutic treatments.

These opulent retreats not only pamper the body but also nurture the mind and soul, fully earning their place as our top travel destination recommendations for those seeking serenity and renewal in luxurious surroundings.

ADA Cosmetics has emerged as a global leader in the premium hotel amenities space. Known for our eco-conscious formulations, high-quality ingredients, and luxurious scents, our personal care products create an oasis of relaxation for hotel guests as they unwind from a safari adventure or recharge in a coastal resort. 

There’s a wide variety in the hotels that have chosen to invest in their guests’ wellness by partnering in 2025 with ADA Cosmetics. But whether a serene Mediterranean retreat or a bustling urban hub in Asia, all of our partner hotels offer an indulgent experience that goes beyond accommodation. Travelers are treated to thoughtfully curated collections featuring rejuvenating shampoos, nourishing lotions, and refreshing body washes. 

Our commitment to sustainability also aligns with travelers’ increasing preference for eco-friendly options, as our innovative packaging and natural product lines reduce environmental impact without compromising luxury.